“Pay attention to when the cart is getting before the horse. Notice when a painful initiation leads to irrational devotion, or when unsatisfying jobs start to seem worthwhile. Remind yourself pledges and promises have power, as do uniforms and parades. … Continue reading →

Advertising Agency: MMGY Global, Kansas City, USA Digital Creative Strategy: Justin Watkins Creative Director: Rick Dunn Art Director: Justin Farmer Senior Copywriter: Joel Henning Director of Video Production: Tyler Mleynek Videographer: Justin Friede Published: November 2013