Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. Idea: Making smokers “experience” a close encounter with … Continue reading →

Fun going there. Fun coming back. Advertising Agency: Leo Burnett Iberia, Spain Executive Creative Director: Juan García-Escudero Creative Director: Fernando Martín Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez Illustrator: Freeuno, B-ita Group Account Director: Ricardo del Campo Account Director … Continue reading →