Promised Land Dairy: Meet Mildred

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Meet Roxy – Promised Land Dairy

Video of Meet Roxy – Promised Land Dairy

Posted in Graphic Design Brisbane | Leave a comment