Advertising Agency: Special Group, New Zealand Creative Directors: Rob Jack, Tony Bradbourne Art Director: Sarah Frizzell Copywriter: Kim Frazer Account Director: Annabel Rees Account manager: Stephanie Lee Watch all the best Super Bowl 2012 Commercials

Don’t ignore the signs Advertising Agency: Young & Rubicam, Paris, France Creative Director: Carmine Coppola Copywriter: Ned Selover Art Director: Laurent Baghdassarian Agency Producer: Annapaola Rossi Photographer: Edo Kars Watch all the best Super Bowl 2012 Commercials