Cash is close. Advertising Agency: RBK, Stockholm, Sweden Copywriter: Fredrik Dahlberg Art Directors: Johan Pihl, Yasin Lekorchi Account Supervisor: Mathias Wikström

Advertising Agency: Y&R, México Executive Creative Directors: Esteban Sacco, Rafael Barthaburu Creative Director: Marcelo Manfredi Copywriter: Hector Farías, Hugo Moreno Art Directors: Marco Oseguera, Oscar Cuevas Production Company: Polikroma Executive Producer: Mayra Brito Photographer: Mauricio Alejo Retoucher: Mauricio Arias