I noticed Eau Good, a water bottle with an integrated filtering system, at ICFF. Binchotan (the filtering material inside the bottle) reduces chlorine, mineralises the water and balances the pH. It can be used for up to 6 months and … Continue reading →

1. Assuming you know what the customer wants 2. The “I know what features to build” flaw 3. Focusing on the launch date 4. Emphasizing execution instead of testing, learning, and iteration 5. Writing a business plan that doesn’t allow … Continue reading →