How do we go about re-launching Climacools – pure running shoes – in France to 14-19-year olds, despite the fact that studies show that French teens hate running? By giving them a good reason to run with the Operation “Ready … Continue reading →

The world has less time left. Travel now. Advertising Agency: BBDO, Mumbai, India Chief Creative Officer: Josy Paul Executive Creative Director: Rajdeepak Das Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant … Continue reading →