Vapona. End of Story Advertising Agency: Herezie, Paris, France Executive Creative Director: Andrea Stillacci Copywriter: Pascal Charvet Art Director: Thomas Lafourcade Illustrator: Frederique Vernillet Art Buyer: Johanna Warlus Head of Planning: Luc Wise Agency Print Producer: Capucine Lhermitte

Instead of just promoting the product we created a unique cross promotion between the BIKE Online Magazine and Lupine: Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product … Continue reading →