Being an entrepreneur is to see a business where nobody saw it before. Advertising Agency: ADN Comunicación, Buenos Aires, Argentina Creative Director: Cristobal Oviedo Art Directors: Cristobal Oviedo, Gastón Gandara Copywriters: Cristobal Oviedo, Santiago Ibarra Illustrator: Ezequiel Volpato

The shoulder poke, an action to communicate Volkswagen’s Side Assist’s usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car’s blind spot, we tapped pedestrians on the shoulder, … Continue reading →