Momentary lack of attention can make you suffer a lifetime. Advertising Agency: DriveDentsu İstanbul, Turkey Creative Director: Ersel Serdarlı Art Director: Sevcan Sertel Copywriter: Harun Yürük Account Director: Füsun Eroğlu Account Executive: Melike İspirgil Published: December 2012

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. Even though many advertisers have connected these two dots, not much has been … Continue reading →