Along with the campaign, there’s a real phone number consumers can call if they need help falling asleep 1-855-MILK-ZZZ Advertising Agency: Goodby, Silverstein and Partners, San Francisco, USA Director: Jeff Goodby

Along with the campaign, there’s a real phone number consumers can call if they need help falling asleep 1-855-MILK-ZZZ Advertising Agency: Goodby, Silverstein and Partners, San Francisco, USA Director: Jeff Goodby