Cristiano Ronaldo would have to play until the year 13508 to match Warren Buffet’s fortune. The power of the list. Advertising Agency: Ogilvy, Sao Paulo, Brazil Creative VP: Anselmo Ramos Executive Creative Director: Roberto Fernandez Creative Director / Copywriter: Fabio … Continue reading →

The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these “misses” something positive. That’s how “Ballrocking” was created; Motivational messages inserted into … Continue reading →