Advertising Agency: Alkemy, Milan, Italy Executive Creative Directors: Giorgio Cignoni, Federico Ghiso Photographer: Andrea Melcangi

To promote awareness of World Parkinson’s Day-April 11, 2013, We invited 18 different Parkinson’s patients to write our ads in their own handwriting. Each patient wrote the message ‘Today is World Parkinson’s Day’ and signed their name under the headline. … Continue reading →