Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing … Continue reading →

Advertising Agency: Sancho BBDO, Bogotá, Colombia VP Creatives: Hugo Corredor, Giovanni Martinez Creative Directors: Damian Montañez, Cristian Alzate Art Directors: Camilo Jiménez, Daniel Marín Copywriter: Jose Luis Rueda Account Manager: Natalia Pérez