Briefing Create buzz for MINI in the wonderful city of Rio de Janeiro. Idea To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching … Continue reading →

Advertising Agency: Publicis, Milan, Italy Creative Directors: Cristiana Boccassini, Bruno Bertelli Art Director: Valeria Vanzulli Copywriter: Francesca Bonomi Account Supervisor: Giada Salerno Agency Producer: Mariella Maiorano General Manager/International Client Service Director: Daniela Di Maio Production: Dooley Srl Executive Producer: Marco … Continue reading →