Advertising Agency: Creative Factor, Durban, South Africa Creative Director: Yogan Pillay Art Director: Dane Mellem Illustrator: Carl Peetz Published: April 2013

Inspired by Usher’s latest single, “Looking 4 Myself,” Samsung invites you to experience what motion control truly means. Using the power of Smart Interaction on a Samsung Smart TV, Usher faces an epic battle against a darker side of himself. … Continue reading →