A dull knife is not a knife. Advertising Agency: La Familia, Santiago, Chile Executive Creative Director: Miguel Angel Barahona Creative Director: Gabo Cantallopts Art Director: Victor Torres Copywriters: Miguel Angel Barahona, Javier Latorre Illustrator: Patricio Vera Published: June 2013

Advertising Agency: McCann, Melbourne, Australia Executive Creative Director: John Mescall Creative Director: Pat Baron Copywriter: John Mescall Art Director: Pat Baron Illustrator: Julian Frost Account Supervisor: Adrian Mills Producers: Mark Bradley, Cinnamon Darvall Account Manager: Alec Hussain Planner: Adrian Mills