For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The … Continue reading →

Advertising Agency: TBWA\Paris, France Account managers: Laure Lagarde, Marion Floch Creative Director: Jean-François Goize Art Director / Copywriter: Jean-Marie Gateau Agency Producer: MJZ / Smile Unlimited Producer: Marie Bordaz Director: Leigh – Blue Source Music: Rainbow Arabia “Jungle Bear” Sound … Continue reading →