Water grip efficiency Advertising Agency: Y&R, São Paulo, Brazil Chief Creative Officer: Rui Branquinho Executive Creative Officer: FLávio Casarotti Creative Directors: Rui Branquinho, FLávio Casarotti Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni Illustrator: Cwf Studio Published: April 2013

16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think … Continue reading →