Newest methods of generating brilliant ideas for young copywriters. This film was shoot as a selfpromo for Young Cannes Lions Competition 2013 by Sasha & Vova creative team. Advertising Agency: Sasha&Vova, Minsk, Belarus Creative Directors / Copywriters: Sasha Shevadzutsky, Vova … Continue reading →

We put small scooters in the customers’ way along with tag-line “Scooter: small and vulnerable”. Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience. Advertising … Continue reading →