The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes. Advertising Agency: BooneOakley, Charlotte, U.S.A. … Continue reading →

Dirt is good. Advertising Agency: Lowe + Partners, Johannesburg, South Africa Creative Directors: Richard Denney, Peter Badenhorst Art Director: Gavin Dexter Copywriter: Stephen Pollock Illustrator: Caroline Vos Published: May 2013