Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg’s famous steamboat “Louisiana Star” was covered with a special design that transforms it into an almost 7 meter high tire. The … Continue reading →

Advertising Agency: Duncan/Channon, USA Executive creative director: Parker Channon Associate creative director / art director: Ken Hall Copywriter: John Deignan Art buyer: Justine Barnes Production director / print producer: Carolyn Bormann Interactive producer: Eric Kozak Account director: Eric Dunn Account … Continue reading →