Honda motorcycles. The journey is the destination. Advertising Agency: Y&R, São Paulo, Brazil Chief Creative Officer: Rui Branquinho Executive Creative Officer: Flavio Casarotti Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela Art Director: Renato Butori Copywriter: Roberto Kilciauskas Photographer: Getty … Continue reading →

Everyone has them. Words that want to come out and play. The international market desired advertising to support the playful personality of the Scrabble brand. The challenge existed in the broad cultural and language differences of the nearly 30 different … Continue reading →