Advertising School: Escola Cuca, São Paulo, Brazil Creative Director: Murilo Melo Art Directors: Amanda Perensin, Caio Almeida Copywriter: Marcelo Carvalho Published: July 2013

Some of our fears are ridiculous, dare buying online. It’s easy, fast and safe. Advertising Agency: YuJo! Creatividad Aplicada, Guadalajara, México Creative Directors: Joel Gutiérrez, Jorge Ávila Art Director: Rodrigo Mercado Illustrator: Ricardo Nieto Published: July 2013