A hit of menthol. A moment of calm. Advertising Agency: DDB, South Africa Executive Creative Director: Liam Wielopolski Art Director: Paul Anderson Copywriter: Jeff Tyser Photographer: Sacha Waldman Published: August 2013

There’s now a little Waitrose inside John Lewis Watford. Advertising Agency: adam&eveDDB, UK Executive Creative Directors: Ben Tollett, Emer Stamp Art Director: Jon Farley Copywriter: Alex Lucas Photographer: Fulvio Bonavia