Don’t end your life. Begin it. Advertising Agency: G&E, Canada Creative Director/ Art Director: Erin Edwards Creative Director/ Copywriter: Gaby Makarewicz Photographer: Ian Pool

Advertising Agency: Blast Radius, Paris, France Creative Director: Benjamin Bregeault Art Director: Joris Tripier-Mondancin Production Company: Rods/Telematiq Account Manager: Mikael Perhirin Project Managers: Sohini Gogel, Matthieu Bouilhot, Hania Bellhasene, Berenice Roussel Strategists: Branislav Peric, Fanny Camus-Tournier General Manager: Olivier Philippe