Persil Gel. No powder residues. Advertising Agency: DDB, Cairo, Egypt Creative Director: Bassem Sabry Art Directors: Mohamed Kamel, Mohamed Gaber, Bassem Sabry Copywriters: Ramy Badr, Heba Elhabashy Illustrators: Mohamed Kamel, Mohamed Gaber Photographer: Bassem Sabry Published: July 2013

Installation for Spectro Skin Care, called The Smile Shop. It’s situated in Queen West, Toronto’s hipster hangout. The installation is a part of a wider campaign about inner happiness. Teenage girls are being asked to instagram something that made them … Continue reading →