To raise awareness for its FairChain (Fairtrade 2.0) coffee, Dutch brand Moyee continues to provoke the status quo. Their latest stunts include sending coffee to the world’s best know whistleblowers and creating a parody of Apple’s iconic ‘Crazy One’s’ campaign.

Advertising Agency: Red Pepper, Ekaterinburg, Russia Creative Directors: Danil Golovanov, Nikita Harrisov Art Director: Yulia Uzkih Copywriter: Ivan Sosnin Photographer: Kate Bamby Account manager: Maria Demidova Additional credits: Ekaterinburg City Administration Published: December 2013