In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand … Continue reading →

You’re not you when you’re hungry. Advertising Agency: AMV BBDO, London, UK Executive Creative Directors: Adrian Rossi, Alex Grieve Art Director: Dalatando Almeida Copywriter: Michael Hughes