Thousands of models to be yourself. Advertising Agency: Tazefikir, Turkey Creative Director: Çağlar Gözüaçık Copywriter: Melike Çevik Art Director: Sadık Sakin

Advertising Agency: Leo Burnett, London, UK Creative Director: Adam Tucker Copywriter: Alison Steven Art Director: Liam Bushby Photographer: First Base Head of Art: Lance Crozier Graphic Designers: Pam Gaillard, Marc Donaldson Typographers: Marc Donaldson, Pam Gaillard