Advertising Agency: RKCR/Y&R, London, UK Creative Directors: Mike Boles, Jerry HollensJerry Hollens: Art Director Copywriters: Mike Boles, Alice Burton Account Director: Holly Smith Photographer: Steve McCurry Designer: Lee Aldridge

Advertising Agency: Mercury360, Bucharest, Romania Creative Director: Liviu Turcanu Art Directors: Mihai Tigleanu, Adrian Ghita Copywriter: Toni Bunaiasu Photography: Alexandru Dan Additional credits: Ana Maria David Published: October 2013