Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of “Kraš” and … Continue reading →

Advertising Agency: Y&R, Johannesburg, South Africa Creative Directors: Graham Lang, Bibi Lotter, Rui Alves Art Directors: Grant Seller, Bernadette Da Silva, Jac Sun Copywriter: Andrew Moore Photographer: Des Ellis