Advertising Agency: Y&R, Johannesburg, South Africa Creative Directors: Graham Lang, Bibi Lotter, Rui Alves Art Directors: Grant Seller, Bernadette Da Silva, Jac Sun Copywriter: Andrew Moore Photographer: Des Ellis

The Don’t Be A Bear project was started as a 2013 illustrated resolution. Jared Rippy created a new bear each day of 2013 as a reminder to avoid the pitfalls of a bearish attitude. Love this!