Advertising Agency: Philipp und Keuntje, Hamburg, Germany Project Managers: Tanja Heier, Julia Rüsken, Laura Popiol Executive Creative Director: Diether Kerner Creative Director: Simon Jasper Philipp Art Directors: Nicolas Winkelmann, Simon Jasper Philipp

Obesity kills more people than the AIDS virus. Prevent it by exercising often. Advertising Agency: Y&R, São Paulo, Brazil Executive Creative Directors: Rui Branquinho, Flávio Casarotti Art Director: Rafael Goulart Copywriter: Bruno Souto Photographer: Marcelo Ribeiro