Quick 4 is based on the concept of high intensity interval training (HIIT). It follows the popular Tabata protocol, a regimen originally used by Japanese Olympic athletes. It’s similar to the much talked about 7 Minute Workout. Quick 4 is … Continue reading →

Advertising Agency: Wieden + Kennedy, São Paulo, Brazil Executive Creative Directors: Guillermo Vega, Icaro Doria Copywriter: Kako Méndez Art Director: Eddy Guimarães Producer: Kerli Teo Executive Agency Producer: Ben Grylewicz Account Team: Spence Kramer, Flavia Cortes Business Affairs: Dusty Slowik … Continue reading →