Advertising Agency: Ecaliptoos, Israel Associate CEOs: Maor Chen, Elad Stefansky Creative Director: Maayan Dar Supervisor: Yarden Roth Copywriter: Lidor Levi Art director: Gali Avidan Designer: Tom Dar

1 Laugh. 2 Read. 3 Say please. 4 Floss. 5 Doubt. 6 Exercise. 7 Learn. 8 Don’t hate. 9 Cut the bullshit. 10 Chill. This guy said it.