The Challenge: V/Line is Australia’s major regional train operator. Our task was to encourage family and friends living in the city to visit their loved ones in the country. Execution: Instead of us doing the talking, we recruited those who … Continue reading →

Advertising Agency: McCann, Melbourne, Australia Executive Creative Director: John Mescall Creative Directors: Annie Price, Pat Baron Art Director: Matt Stoddart Copywriters: Natasha Wood, Tristan Graham Group Account Director: Adrian Mills Account Director: Alec Hussain Senior Account Manager: Tamara Broman Planners: … Continue reading →