Advertising Agency: Jbis Propaganda, Belo Horizonte, Brazil Creative Director: Fred Bandeira Creative Supervisors: Gustavo Passos, Charles Alvarenga Art Director: Rodrigo Spotorno Copywriter: João Marcelo Meira Published: June 2014

The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind. The campaign increased the … Continue reading →