Advertising Agency: M&C Saatchi / LIDA, London, UK Business Director: Emily Wright Account Director: Seby Gurrieri Copywriters: Joanna Legg, Dan McCormack Art directors: Sara Pouri, Luke Boggins Planners / Social Media strategy: Joe Beveridge, Adam Reader Designer: Pam Mastro

Advertising Agency: DDB & Tribal, Amsterdam, The Netherlands Creative Director: Dylan de Backer Creatives: Ruben Sonneveld, Daniel Snelders, Paul Wagemaker Director: Jasper Zwartjes Additional credits: Alexandria Morgan, Yuka Kambayashi, Ruzbeh Babol, Paul Brand, Martin Heijgelaar, The Ambassadors Published: July 2014