Resume the climb as if it wasn’t a climb. Peugeot 508 with Hill Assist. Advertising Agency: Y&R, São Paulo, Brazil Executive Creative Director: Rui Branquinho Creative Directors: Rui Branquinho, Victor Santanna Creatives: Pedro Guerra, Kleyton Mourão, Renato Butori, Denon Oliveira

Advertising Agency: adam&eveDDB, UK Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp Art Director: Jon Farley Copywriter: Alex Lucas Photographer: Romin Favre