Advertising Agency: BBH, London, UK Creative Director: Caroline Pay Creatives: Jack Smedley, George Hackforth-Jones Director: Cressida Holmes-Smith Producer: Jeremy Gleeson

The next letter could be your last. Look ahead, don’t text and drive. Advertising Agency: DDB South Africa Executive Creative Director: Liam Wielopolski Creative Director / Art Director: Roberto Adamo Creative Director / Copywriter: Eric Wittstock