The campaign is launching in the UK initially. Advertising Agency: Iris, Singapore Executive Creative Director: Grant Hunter Copywriter: Jonathan Cockett Art Director: Shawn Foo Account Director: Prema Techinamurthi Planner: Paul Gage Production Company: Firecracker Films Director: Nigel Simpkiss

Advertising Agency: Saatchi & Saatchi, Dusseldorf, Germany Creative Director: Claus Lieck Executive Creative Director: Alexander Reiss Art Director: Nathaly Neusser Copywriter: Tanja Dringenberg