Marvel both delighted and infuriated its rabid fan base by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. via: Adweek

Advertising Agency: Wieden + Kennedy, New York, USAExecutive Creative Directors: Susan Hoffman, David KolbuszCreative Directors: Sean McLaughlin, John ParkerCopywriters: Eric Helin, Jean SharkeyArt Directors: Mathieu Zarbatany, Devin SharkeyHead of Content Production: Nick SetounskiBroadcast Producers: Cheryl Warbrook, Helen ParkBrand Strategist: Meranne … Continue reading →