Advertising Agency: Extreme Group, Halifax, Canada Creative Director: Brian Hickling Associate Creative Director: Jeff Middleton Art Director: Pierre Tabbiner Copywriter: TJ Arch Director: Charles Wahl Published: February 2015

Advertising Agency: ACW Grey, Tel Aviv, Israel Executive Creative Director: Tal Riven Creative director: Idan Regev Art Director: Ira Gimpelevich Copywriter: Kobi Cohen Illustrator: Amit Shimoni