Advertising Agency: McCann, Sydney, Australia Executive Creative Director: Dejan Rasic Art Director: Felix Holfve Copywriter: Martin Svane Agency Producer: Penny Brown Director: John O’Hagan Production Company: AMVI Published: February 2015

To launch the full season DVD release of Sony Entertainment Breaking Bad in Japan, we created a very unique limited edition pack. We called it “8-Bit Walter White”. To maximize the WOM, we sent this unique pack to influencers in … Continue reading →