Advertising Agency: Lowe/SSP5, Bogota, Colombia Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Miguel Angel Grillo Art Director: Silvia Julieta Rodriguez Copywriter: Luisito Giraldo Production Company: Carioca Chief Executive Officer: Francisco Samper

Sasha Dichter’s Generosity Experiment made me think. It’s all about leading with generosity.