Advertising Agency: Y&R Brasil, Brazil Chief Creative Officer: Rui Branquinho Art Director: Felipe Pavani Copywriter: Ricardo Dolla Illustrator: Rodolfo Martins Account manager: Heloísa Guimarães

How fast is 120 kilometers per hour? How heavy are 4 tons? Units of measure are abstract—until, that is, they are contrasted with other quantities. The juxtapositions in How Big Is Big? How Far Is Far? make dimensions and measurements … Continue reading →