The Sky looks more dangerous when someone releases a balloon. Advertising Agency: FCB Brasil Creative Directors: Daniel Japa, Fabio Moran Art Directors: Felipe Gomes, Fabio Moran Copywriter: Daniel Japa Photographer: ArtLuz Studio Published: May 2015

Advertising Agency: Lost Boys, Paris, France Creative Director: Nicolas Thiboutot Creatives: Philippe Pinel, Frederick Lung Art Director: Chisato Tsuchiya Art Director Assistant: Victor Miellin Agency Manager: Jean-Philippe Martzel Account Director: Clément Corouge Project Manager: Kévin Pam Photograph: Léo Caillard