Advertising Agency: Publicis, Dublin, Ireland Creative Director: Carol Lambert Copywriter: Luke O'Reilly Art Director: Leonardo Bartoli Account team: Karen Austin Account manager: Sinead Ni Ghaora

A million miles from awake. Advertising Agency: Saatchi & Saatchi, Dubai, UAE Executive Creative Director: Richard Copping Creative Director / Copywriter: Simon Raffaghello Art Director: Khaled Ibrahim Illustrator: Marija Tiurina