Every pixel matters. Advertising Agency: J. Walter Thompson, Italy Creative Director: Paolo Cesano Art Director: Simone Adami Copywriter: Cristiano Nardò Post Production: Alessandro Bavari Production Manager: Nicola Morino Account Director: Sandra Dossi Published: April 2015

Gillette created a social media activation to surprise Argentinian fans during Copa America. Thousands of fans who supported the team through Gillette´s twitter account, received a special response. For one day, Argentinian player Sergio ¨Kun¨ Agüero, replied those tweets in … Continue reading →